(article originally posted on Pomeganda.com)
One thing I’ve noticed from internet marketers is that there seems to be a great divide on the concept of what gets the best “bang for your buck” with internet marketing. There are the “marketing traditionalists,” as I like to call them, who focus their efforts solely on search engine optimization and online paid advertising, and then there are the “new age” marketers who believe that digital and social media is the marketing wave of the future. My biggest issue is with the divide itself. Why focus your efforts on one aspect of marketing when you can take the two practices and marry them? Moving forward, you can call me the Minister of Marketing, because I am about to pronounce Paid Search and Social Media as husband and wife.
Building the Foundation for Marriage
Paid Search/SEO and Social Media need each other like a fish needs water, but for different reasons. Many traditional marketers aren’t viewing their targeted search from a brand identity perspective, which is a big mistake. As a devout supporter of social media, I know how important it is to participate in social brand engagement as a way to create an active dialogue with consumers around products and services. The main goal is to build brand value and connect with consumers, with the secondary goal of driving traffic, and, ultimately, sales. It’s important to stress that if you are looking to drive traffic for instant sale conversions, social media is not going to give you direct results. On the other hand, most marketers know that using paid search and standard SEO practices will primarily drive sales, leads, and conversions, but they don’t expect the short text of their paid search ads to do much for branding.
As a loyal Verizon customer since 1999, I began the search for a new phone. I owned an LG Voyager for about a year but wasn’t feeling satisfied with its performance; it was time to break-up and move on. I started casually dating the LG EnV touch, but that relationship was short lived, leaving me with a bitter taste in my mouth and a jaded outlook towards media-based phones. I was determined to put myself back out there and meet the love of life; a phone that was, by definition, perfectly seamless for all my social networking and data management needs. Blackberry? Droid? Eris by HTC? As a supporter of Google services for years, I decided it was time for an Android-based phone with Google integration. It was safe to say I was fully in love with Google and was desperately wanting to take our relationship to the next level.
Anyone that uses Gmail for multiple email accounts will appreciate the beauty and convenience of the newest
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